Nasdaq (via Finextra) · Press release
Nasdaq Stockholm lists bitcoin-based certificate
May 18, 2015 · SwedenRead the original ↗
The People's Ledger
First they called it a fraud. Then they let in the institutions, then the wealthy, then their own clients, and finally anyone with a brokerage account. Here’s who got through the door, and when.
Bitcoin never had a velvet rope. Since 2009, anyone with an internet connection could own it, no minimum, no advisor. What you see here is when Wall Street decided to let its customers in, and which ones went first.
Takes orders if you askYou can buy it, but your advisor can’t suggest it. JPMorgan 2021, Merrill 2024
Advisors may recommendYour advisor can bring it up, often only for some clients. Morgan Stanley 2024, Bank of America 2026
CustodyThe bank holds bitcoin for big clients. That doesn’t mean you can buy it there. BNY Mellon, U.S. Bank
Direct coin tradingYou buy actual bitcoin in an account. Sending it to your own wallet is a separate question. Fidelity Crypto, Schwab Crypto
Issues its own fundThe firm makes the product and collects the fee. You own fund shares, not coins. BlackRock, Fidelity, Morgan Stanley
Price bets (futures)A contract on the price, settled in dollars. No bitcoin changes hands. CME, ProShares, Goldman Sachs
Outside the U.S.? Banks, exchanges and regulators in other countries have their own section: Around the world ↓
These doors run side by side, not up one ladder. On the chart, a firm’s line drops a band when more of its customers could get in. An access date isn’t a purchase date or a return.
Check this out on a computer for a better way to see it!
Check this out on a computer for a better way to see it!
What a leader said and what the firm sold are two different things. A new product shows a business decision, not necessarily a change of heart.
SaidOn Oct. 13, 2017, Larry Fink called bitcoin “an index of money laundering.”
SoldOn Jan. 11, 2024, BlackRock’s own bitcoin ETF, IBIT, started trading. By June 2025 it held about $70 billion.
SaidOn Sept. 12, 2017, Jamie Dimon said bitcoin “is a fraud.”
Took ordersFrom July 19, 2021, its wealth clients could buy crypto funds, but only if they asked; advisors couldn't recommend them. May 2025: “We are going to allow you to buy it.”
SaidOn Jan. 11, 2024, Vanguard said spot bitcoin ETFs “will not be available for purchase on the Vanguard platform.”
OpenedOn Dec. 2, 2025, it let its 50 million+ brokerage clients trade bitcoin ETFs.
SaidIn April 2022, about Fidelity’s bitcoin 401(k), the Labor Department said “We have grave concerns.”
Dropped itOn May 28, 2025, it withdrew that warning: a step back, not an endorsement.
When the door finally opened to everyone, who was already inside?
Every event links to its source (tap it). When a report came out after a change took effect, or the first day isn’t known, the card says so; a month or year with no day means the day isn’t known. Months are full months from the first date to the second. A change in what a firm sells isn’t always a change in what its leaders believe: Dimon still calls himself a skeptic. Checked 2026-10-24.
Follow the moneySaid by: what they saidReserve WatchETF60/40, or something else?What is Bitcoin? (the full path)
Wall Street wasn’t the only door. Here’s when banks, stock exchanges and regulators in 13 other places let people in, and who got in first.
Each square is a place; its fill is the widest door so far. Tap one for its doors.
Every door has its source in its pop-up. “Reported” means news reports, not the firm itself. A firm calling itself “the first” is its own claim. Checked 2026-10-25.
Follow the moneyWhen Wall Street let you inWhat the news saidReserve WatchETF
The headlines, in the outlet’s own words, oldest first. Click one to read the original.
Nasdaq (via Finextra) · Press release
May 18, 2015 · SwedenRead the original ↗
Toronto Stock Exchange (CNW) · Press release
Feb. 18, 2021 · CanadaRead the original ↗
CNBC · News
Mar. 17, 2021 · U.S.Read the original ↗
Bloomberg Línea · News
May 5, 2022 · ArgentinaRead the original ↗
The Block · News
May 2022 · ArgentinaRead the original ↗
Axios · News
Jan. 10, 2024 · U.S.Read the original ↗
BlackRock (via Nasdaq) · Press release
Jan. 11, 2024 · U.S.Read the original ↗
ThinkAdvisor · News
Jan. 12, 2024 · U.S.Read the original ↗
The Block · News
Nov. 24, 2024 · Hong KongRead the original ↗
Yahoo Finance · News
May 2025 · U.S.Read the original ↗
BBVA (via Financial IT) · Press release
July 2025 · SpainRead the original ↗
Bloomberg Law · News
Dec. 2025 · U.S.Read the original ↗
ms-aktuell · News
Oct. 19, 2026 · GermanyRead the original ↗
Headlines are quoted exactly as published; translations of non-English headlines are ours. “Press release” means the firm or exchange wrote it. Checked 2026-10-25.